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Innovation service of the month is Korea Telecom’s "Shopping Now," a converged IPTV, commerce, and big data service. It is available for subscribers to KT’s IPTV service Olleh TV and allows them to search and buy products related to the content they are watching.


  • KT is hot on the heels of big brands like Amazon and Apple to converge content, commerce, and big data.

Features and Benefits

  • Offers an analysis of the impact this product will have on the market.
  • Considers the drivers and barriers that are likely to contribute to the success of the service.

Key questions answered

  • What impact on the market do we think this product will have?
  • What are the challenges KT faces?

Table of contents

Ovum view

  • Summary
  • KT is hot on the heels of big brands like Amazon and Apple to converge content, commerce, and big data
  • T-commerce provides another way for operators to monetize data, but operators must be aware of cultural limitations
  • Combining content, big data, and commerce requires sophisticated IT systems


  • Further reading
  • Author

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