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Introduction

Virgin Mobile Saudi Arabia has combined its aspirational brand value with service innovation and competitive pricing to acquire more than 2 million subscribers in the kingdom.

Highlights

  • Even before completing two years since launch of operations in November 2014, the MVNO has announced more than 2 million subscribers on its network, or 4% of total Saudi mobile subscribers. This case study offers insight into Virgin Mobile’s strategy in Saudi Arabia and the wider region.

Features and Benefits

  • Assess Virgin Mobile Saudi Arabia's strengths and the reasons for its success as an MVNO.
  • Understand Virgin Mobile Saudi Arabia's launch and rollout strategy.

Key questions answered

  • What is the underlying strategy for Virgin Mobile Saudi Arabia's launch and rollout?
  • How has Virgin Mobile Saudi Arabia acquired more than 2 million subscribers in a competitive market like Saudi Arabia?
  • How does it compete with main rivals?

Table of contents

Summary

  • In brief
  • Ovum view
  • SWOT

Recommendations

  • Recommendations for service providers
  • Recommendations for other MVNOs

Strategic analysis: Virgin Mobile Saudi Arabia launch and rollout

  • Market entry
  • Consumer segmentation
  • Innovation in product and competitive pricing

Appendix

  • Methodology
  • Further reading
  • Author

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