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Introduction

This report examines how Hong Kong Broadband Network (HKBN) disrupted the small but competitive Hong Kong market to become the second largest broadband player, despite going up against a much stronger and bigger incumbent, HKT. This is part of Ovum’s Disrupter Case Study series, which assesses mobile and fixed broadband market challengers in the market.

Highlights

  • HKBN first disrupted the broadband market through low-cost, high-speed fixed broadband, and now it is using OTT bundles and mobile services to further disrupt the market.
  • But disrupting on OTT content has weaknesses. HKBN's nonexclusive OTT video partnerships mean competitors can secure the same content. Conversely, adding a mobile element will help HKBN improve customer retention.

Features and Benefits

  • Examines and assesses HKBN's market-disruptive strategies and their impact.
  • Discusses the strengths, weaknesses, opportunities, and threats facing HKBN.

Key questions answered

  • What are the strategies and tactics employed by disrupters to win market share?
  • What is the outlook for disrupters?

Table of contents

Summary

  • Introduction
  • Download 1: Disrupter Case Study: Hong Kong Broadband Network

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