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This month's selection for innovation of the month is Smart’s GoLocal. Aimed at tourists and business travelers, it connects up to five devices and costs from $6 per day. It is a good example of an operator monetizing the inbound roaming opportunity.


  • This is a good example of an operator monetizing the inbound roaming opportunity.The service wraparound is what makes it innovative. The simple pricing, together with a focus on roaming data services, is in line with recommendations for service providers in Ovum’s recent roaming forecasts, survey, and outlook report.

Features and Benefits

  • Discover Ovum's innovation of the month.
  • Learn about Ovum's views on roaming and other related research.

Key questions answered

  • What impact on the market do we think this product will have?
  • What are Ovum's recommendations for a successful roaming strategy?

Table of contents

Ovum view

  • Summary
  • A strong data offering targeting valuable roaming customers
  • Addressing the silent traveler


  • Further reading
  • Author

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