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Introduction

As part of Ovum's ongoing Telco Services Innovation Radar project, we reviewed 85 announcements of innovative services launched by service providers around the world. This month's most innovative announcement was Deutsche Telekom’s immmr app, a cloud-based, hybrid OTT service for voice, messaging, and video telephony.

Highlights

  • While the openness of immmr helps offset the network-scale disadvantage of operator OTT services, immmr’s success will be dependent on whether the features offered are compelling enough for potential customers to install yet another communications app on their phone and how well the service works in practice for connecting to non-immmr users.

Features and Benefits

  • Evaluates Deutsche Telekom's immmr service and the challenges it needs to overcome to be successful.
  • Discusses the open nature of Deutsche Telekom's immmr service and how the ease of use of communicating with non-users is critical to success.

Key questions answered

  • What was the most innovative service launch for the month? How many were reviewed?
  • What is Deutsche Telekom's immmr service and how does it differ from other operator OTT services?

Table of contents

Ovum view

  • Summary
  • Immmr overcomes traditional operator-led OTT challenge
  • Feature benefits need to entice users
  • Communication with nonusers is crucial to success

Appendix

  • Further reading
  • Author

Have any questions? Speak to a Specialist

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