skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


As part of Ovum's ongoing Telco Services Innovation Radar project, we reviewed 85 announcements of innovative services launched by service providers around the world. This month's most innovative announcement was Deutsche Telekom’s immmr app, a cloud-based, hybrid OTT service for voice, messaging, and video telephony.


  • While the openness of immmr helps offset the network-scale disadvantage of operator OTT services, immmr’s success will be dependent on whether the features offered are compelling enough for potential customers to install yet another communications app on their phone and how well the service works in practice for connecting to non-immmr users.

Features and Benefits

  • Evaluates Deutsche Telekom's immmr service and the challenges it needs to overcome to be successful.
  • Discusses the open nature of Deutsche Telekom's immmr service and how the ease of use of communicating with non-users is critical to success.

Key questions answered

  • What was the most innovative service launch for the month? How many were reviewed?
  • What is Deutsche Telekom's immmr service and how does it differ from other operator OTT services?

Table of contents

Ovum view

  • Summary
  • Immmr overcomes traditional operator-led OTT challenge
  • Feature benefits need to entice users
  • Communication with nonusers is crucial to success


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now