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Introduction

By buying DirecTV, AT&T has launched itself into first place in the US pay-TV market, gaining the ability to bundle TV with its existing services nationwide and positioning itself to better compete with cable rivals such as Comcast.

Highlights

  • AT&T has also gained access to DirecTV's original content, and can offer more multiscreen experiences to customers.

Features and Benefits

  • Assesses AT&T's strategy for its US assets, as well as its expanded activities in Latin America.
  • Identify key strategic interests for AT&T in buying DirecTV.

Key questions answered

  • How has buying DirecTV affected AT&T's place in the US pay-TV market?
  • What is AT&T's strategy for its newly acquired Latin American assets?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Strategic goals

  • Cable competition
  • Geographical competition
  • Improved ARPU through bundling
  • AT&T enters the content fray

Appendix

  • Further reading
  • Author

Recommended Articles

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