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Lycamobile is focused on two main parts of the market: users for whom making international calls is a priority, which account for most of its revenues, and value-focused users of core in-market telephony services.


  • Among MVNOs, Lycamobile has the largest international footprint, with operations in 20 markets.
  • While its main competitors are low-cost and no-frills players against which it competes with its strong brand, extensive distribution network, and range of price plans, Lycamobile also competes with MNOs by offering higher-value bundles of services.

Features and Benefits

  • Assess Lycamobile's strengths and the reasons for its success as an MVNO.
  • Understand the key challenges to Lycamobile's growth and how it is positioning to achieve that growth.

Key questions answered

  • What are Lycamobile's core strengths?
  • How is it positioned for growth?
  • How does it compete with main rivals?

Table of contents


  • In brief
  • Ovum view
  • SWOT

Strategic analysis

  • Strategic goals
  • Infrastructure strategy
  • Pricing strategy
  • Sales and marketing strategy
  • Device strategy


  • Methodology
  • Further reading
  • Author

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