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Introduction

Zain Group and Uber have signed a strategic partnership whereby Zain mobile users will receive discounted and preferential services when using Uber domestically and internationally.

Highlights

  • Telcos will be eager to partner with Uber because the prestige of a preferential partnership agreement with Uber has the potential to create incremental revenues, attract new subscribers, and increase customer loyalty.

Features and Benefits

  • Explores the nature of Uber's partnership with Zain.
  • Examines how the partnership will benefit each party.

Key questions answered

  • What are the details of the multi-faceted Zain-Uber strategic partnership?
  • What are the benefits and pitfalls for operators of working alongside Uber?

Table of contents

Ovum view

  • Summary
  • The Zain–Uber partnership has many elements
  • A regional partnership with scale

Appendix

  • Further reading
  • Author

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