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Introduction

As part of Ovum's ongoing Telco Services Innovation Radar project, we reviewed 83 announcements of innovative services launched by service providers around the world. This month's most innovative announcement was Telefonica’s Travel Alerts service.

Highlights

  • Travel Alerts is a good combination of simplicity and usefulness and offers an incremental revenue opportunity, but it will be challenging for Telefonica to achieve its ambition of standardizing the platform globally.

Features and Benefits

  • Details the business model behind Telefonica's Travel Alerts service, including how operators can monetize the service.
  • Evaluates the prospects for Telefonica's plan to develop Travel Alerts as an industry standard.

Key questions answered

  • How will Telefonica monetize Travel Alerts when it launches later this year?
  • Will the platform be licensed by other telcos?

Table of contents

Ovum view

  • Summary
  • Travel Alerts highlights the importance of partners
  • Service set to commercially launch in 2H15

Appendix

  • Further reading
  • Author

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