skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


As part of Ovum's ongoing Telco Services Innovation Radar project, we reviewed 85 announcements of innovative services launched by service providers around the world. This month's most innovative announcement was NTT DoCoMo’s OHaNAS, a voice-activated interactive family toy targeted at children.


  • NTT DoCoMo has been investing in voice recognition technology and also plans to integrate voice features into Internet of Things (IoT) devices for connected living.

Features and Benefits

  • Evaluates the ecosystem that NTT DoCoMo is developing for its voice technology
  • Assesses NTT DoCoMo's and other telcos' prospects for smart home and IoT

Key questions answered

  • What is NTT DoCoMo's OHaNAS service?
  • How does OHaNAS fit into NTT DoCoMo's longer term strategy to participate in the Internet of Things?

Table of contents

Ovum view

  • Summary
  • Creating innovative services for data-savvy Japanese customers
  • OHaNAS aligns with DoCoMo’s voice-centric IoT strategy
  • Despite privacy concerns, robots point to future of connected living


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now