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In Ovum’s inaugural survey of the fixed broadband industry, we reveal that it is not all smooth sailing for the sector as it faces intense competition, an increasing focus on quality of service, and continued capex pressures.


  • Focusing on ensuring QoS for users, over promoting the highest peak speed, should be operators’ highest priority. Another part of the “quality” story involves the customer service experience, so operators will need to invest more in OSS/BSS systems.

Features and Benefits

  • Provides Ovum's first glimpse into the key network and operational issues facing the fixed broadband industry, including new incremental revenue sources and timings under consideration for when legacy copper networks should be decommissioned.
  • Assesses the effectiveness of bundling as an anti-churn management strategy.

Key questions answered

  • What is the most important differentiator in the fixed broadband market?
  • What is fixed broadband and integrated operators' operational and network priorities for 2015?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • HD video and OTT video make QoS the main differentiator of operator services
  • Next-gen access and increasing ARPU are top priorities for 2015

Market dynamics

  • There is longer life left in legacy copper networks than in 2G mobile networks, due to migration to LTE
  • Integrated operators migrate to quad play more readily than fixed broadband operators
  • Fifty-three percent of operators say bundling is "very effective" for reducing churn, but 24% claim churn has stayed flat or increased

Market outlook

  • More than one-third back smart home automation as next biggest incremental revenue source
  • Fixed-mobile convergence drives acquisition strategies


  • Methodology
  • Further reading
  • Author

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