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Introduction

In March 2015, the most innovative service, from Ovum’s Telco Services Innovation Radar, was Telia’s M2M-in-a-box. The off-the-shelf M2M service is aimed at small and medium-sized enterprises (SMEs), an underserved niche segment for M2M services.

Highlights

  • Telia’s new service is not strictly a global first. M2M module manufacturers have sold pay-as-you-go, out-of-the-box M2M kits for several years, targeted at small businesses who only require a handful of connected endpoints, initially at least. However, the fact that M2M-in-a-box is a newly launched service by a major telco group, in the Swedish market which serves a lot of M2M connections both nationally and internationally, makes it noteworthy.

Features and Benefits

  • Explains why telco innovation needs to tap largely untapped niches (in this case, the SME M2M segment) in order to be successful.
  • Explains how successful innovation also needs to be simple for the end user and M2M-in-a-box - an off-the-shelf solution for wholesale customers - fulfills this criteria as well.

Key questions answered

  • What makes Telia's M2M-in-a-box a successful play for a telecoms operator?
  • From a global M2M perspective, why do we expect other telcos to follow shortly with a similar wholesale product?

Table of contents

Ovum view

  • Summary
  • Targeting an under-penetrated niche area is key to telco innovation
  • Telco innovation has to be easy to use and scalable too

Appendix

  • Further reading
  • Authors

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