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As part of Ovum’s ongoing Telco Services Innovation Radar project, we reviewed 97 announcements of innovative services by service providers around the world. One of this month’s most innovative announcements was the launch of SK Telecom’s omni-channel platform, “Smart Shopper,” which allows customers to buy items using a barcode scanner and self-checkout in a retail store, and get home delivery of the items at a specified date and time. In conjunction, SK Telecom unveiled several complementary mobile commerce apps.


  • The Smart Shopper platform and suite of related services utilizes and enhances technology from SK Telecom’s growing list of “smart” services and technology developed to exploit its investments in LTE and LTE Advanced.

Features and Benefits

  • Understand what the Smart Shopper platform is.
  • Learn what benefits the Smart Shopper platform offers to SK Telecom and the customers and partners of the associated services.

Key questions answered

  • What are the services and technologies being enabled by the Smart Shopper platform?
  • What benefits does Smart Shopper offer customers and partners?

Table of contents

Ovum view

  • Summary
  • SK Telecom's new platform commercializes several platform and technology developments
  • Smart shopper aligns with SK Telecom's broader next-generation service platform objectives


  • Further reading
  • Author

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