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On August 4, 2016, Ofcom published its annual Communications Market Review, which studies developments in the telecoms, TV, radio, and postal services markets in the UK. It found that total communications revenues across these sectors rose to £56.5bn ($73.2bn) in 2015.


  • Ofcom’s report highlights that instant messaging, which has been increasingly used as a substitute for traditional mobile messaging services, has seen a surge in popularity and led to a marked increase in mobile data demands.

Features and Benefits

  • Analyzes Ofcom's findings in its Communications Market Review.
  • Compares Ofcom's mobile messaging data with Ovum's own research.

Key questions answered

  • Which areas of telecoms have increased in popularity?
  • Which areas of telecoms have seen a decline in popularity?

Table of contents

Ovum view

  • Summary
  • Despite a rise in migration to NGA services, many rural areas still do not have access to high-speed networks
  • The rapid rise in demand for mobile data means that effective monitoring of spectrum resources is required
  • Instant messaging has seen a surge in popularity at the expense of SMS and email


  • Further reading
  • Author

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