skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

The Federal Communications Commission in the US has announced new broadband labels that will provide consumers of mobile and fixed broadband Internet services with clear price and performance information such as service speed, reliability, and data limits.

Highlights

  • In the UK, service providers can advertise Internet speeds, even if they are only achievable for 10% of customers. This is in line with current regulatory guidelines but some argue that this is misleading consumers.

Features and Benefits

  • Reviews the new broadband labels introduced by the Federal Communications Commission.
  • Assesses the progress made by regulators in tackling misleading broadband advertising.

Key questions answered

  • How have regulators attempted to protect consumers from misleading broadband advertising?
  • What additional regulatory changes can be expected in the future to protect consumers?

Table of contents

Ovum view

  • Summary
  • Consumer broadband labels will help providers meet the FCC's new transparency rules and clarify costs to consumers
  • Broadband providers should be prevented from advertising speeds that are only achievable for 10% of customers
  • Data allowances and fees need to be clarified to prevent bill shock or bandwidth throttling

Appendix

  • Further reading
  • Author

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - +44 (0) 207 017 7760 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now