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The Federal Communications Commission in the US has announced new broadband labels that will provide consumers of mobile and fixed broadband Internet services with clear price and performance information such as service speed, reliability, and data limits.


  • In the UK, service providers can advertise Internet speeds, even if they are only achievable for 10% of customers. This is in line with current regulatory guidelines but some argue that this is misleading consumers.

Features and Benefits

  • Reviews the new broadband labels introduced by the Federal Communications Commission.
  • Assesses the progress made by regulators in tackling misleading broadband advertising.

Key questions answered

  • How have regulators attempted to protect consumers from misleading broadband advertising?
  • What additional regulatory changes can be expected in the future to protect consumers?

Table of contents

Ovum view

  • Summary
  • Consumer broadband labels will help providers meet the FCC's new transparency rules and clarify costs to consumers
  • Broadband providers should be prevented from advertising speeds that are only achievable for 10% of customers
  • Data allowances and fees need to be clarified to prevent bill shock or bandwidth throttling


  • Further reading
  • Author

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