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In March 2016 Federal Communications Commission (FCC) in the US published a proposal that would strengthen data protection requirements on telcos in a significant way.


  • The new rules would oblige operators to obtain consent from customers if they wish to use their personal data for marketing purposes – something they currently do without authorization.

Features and Benefits

  • Examines the FCC's proposal to increase transparency in ISPs' collection and use of customers' personal data.
  • Assesses the possible consequences for ISPs and the aspects the FCC should consider before finalizing the rules.

Key questions answered

  • How is the FCC proposing to improve transparency and privacy for ISPs' customers?
  • How is this likely to impact ISPs?
  • What should the FCC consider before finalizing the rules?

Table of contents

Ovum view

  • Summary
  • The FCC is trying to impose transparency and data protection requirements on ISPs
  • US telcos still face less regulation than their EU counterparts
  • AT&T’s pricing strategy could be an example for US telcos, providing the new rules still allow it


  • Further reading
  • Author

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