skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Ovum view


On August 10, 2015, Wi-Fi provider iPass announced a deal to include Devicescape’s 20 million amenity Wi-Fi locations with its existing commercial Wi-Fi network. As iPass mainly deals with business travelers who pay a monthly service fee, the inclusion of Devicescape’s amenity locations is a major endorsement by iPass of the quality of those 20 million locations. Success with iPass should make it easier for Devicescape to reach other service providers who have been previously reluctant to use a network built from public amenity (i.e. free) sites.

Amenity Wi-Fi now a commercial option

Devicescape neither builds nor manages Wi-Fi networks. Instead it uses crowd-sourcing data pulled from its software installed on various devices to identify Wi-Fi networks and provide information on how to access them. These networks are generally located in public areas such as restaurants, bars, and retail shops offering free access to visitors. The locations are not part of a larger service provider commercial Wi-Fi network. Devicescape bundles the different amenity locations together in what it calls a Curated Virtual Network (CVN).

iPass, on the other hand, sells a monthly service for access to commercial-grade Wi-Fi networks that it has cobbled together through wholesale agreements with service providers. As these networks charge a fee, customers, in most cases business travelers, have high expectations for the quality of service. Adding amenity locations to this mix shows that iPass is confident that Devicescape’s free sites are on par with commercial fee–based sites. If they aren’t, iPass risks losing subscribers and damaging its financials.

This deal could have major upside for Devicescape. In the short term the company will benefit from selling software licenses to iPass. Those licenses are needed to put Devicescape’s connection manager on iPass clients’ devices. Long term this deal should open doors for Devicescape to partner with other high-profile service providers.

Until now Devicescape’s service provider clients have typically been operators that differentiate on price and are more willing to risk network quality to maintain those relatively low prices. Operators that highlight network quality, not just price, have looked at amenity Wi-Fi with skepticism: how could something free be of acceptable quality? The deal with iPass could change all that, increasing Devicescape’s credibility and encouraging more operators to make amenity Wi-Fi available to their subscribers.


Further reading

Public WLAN Hotspots, 1Q15, TE0006-001080 (June 2015)

“Wi-Fi calling and data offload drive continued public WLAN growth,” TE006-001081 (June 2015)


Daryl Schoolar, Principal Analyst, Intelligent Networks

Recommended Articles

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Service Provider Technology, Enterprise Decision Maker

    IT services required to smooth the path to automation

    By Kris Szaniawski 17 Jan 2018

    Ovum expects telecoms-specific IT services to be the fastest-growing segment of the telecoms vendor services market, not just this year but also over the next five years, with a CAGR of approximately 7% over the period.

  • Service Provider Technology, Enterprise Decision Maker

    T-Mobile US leverages big data analytics to improve VoLTE experience

    By Adaora Okeleke 09 Mar 2018

    At MWC 2018, network equipment provider Ericsson announced that T-Mobile US is using its Ericsson Expert Analytics platform to deliver improved quality of experience for VoLTE services, as well as for other mobile services.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now