skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Ovum view


Amdocs has launched a centralized network management and optimization suite that integrates former Actix and Celcite optimization capabilities with a range of network analytics applications. Like many vendors, Amdocs is convinced it needs to target the intersection between network automation, network optimization, and network analytics with a set of integrated capabilities. Hence the dividing lines between these key areas will continue to blur.

Vendors driven to connect

The Amdocs Centralized Management and Optimization solution is targeted at the radio access network (RAN) and includes SON (self-organizing network), network management, and customer experience geolocation capabilities. Over the next 9–12 months, the vendor intends to strengthen the suite by expanding its automated analytics capabilities.

This month's launch is the culmination of an integration process started back in 2013 when Amdocs announced that it was acquiring network management and optimization vendors Actix and Celcite. It has been a busy month for Amdocs, with the release of its latest CES 9.3 portfolio as well as a new suite of big data and analytics applications.

This year's Mobile World Congress saw a spate of network analytics and optimization announcements, and the pace of change is not easing off. For example, only last month Nokia announced that it has signed a deal to acquire SON vendor Eden Rock Communications in order to enhance its centralized multivendor radio optimization capabilities.

One of the factors driving interest in network automation, optimization, and analytics is that when the LTE rollout was in full flood, operators were preoccupied primarily with upfront costs, but as the investment cycle has moved on, the focus has shifted to getting more out of existing networks. But the reasons are not just cyclical. As network complexity and variety increases, so does the need for integrated systems capable of delivering automated optimization of heterogeneous networks (HetNets) in a multivendor environment. Furthermore, complex hybrid architectures will require more automation.

Vendors are also aware that they need to prepare the ground for the adoption of NFV and SDN by introducing deep analytics capabilities and taking a more centralized approach to network management and optimization. In an increasingly dynamic operating environment, a mix of capabilities will be required to support activities such as predictive capacity planning, automatic allocation of radio capacity, improved SLA management, and targeted customer experience.


Further reading

"MWC 2015: a festival of predictive analytics," TE0006-001038 (March 2015)

"Amdocs increases big data and analytics portfolio with new applications," IT0012-000117 (May 2015)

"Amdocs enhances its Amdocs CES 9.2 platform with its big data analytics portfolio," IT0024-000125 (January 2015)


Kris Szaniawski, Lead Analyst, Intelligent Networks

Recommended Articles

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Consumer & Entertainment Services, World Cellular Informatio...

    Mapping the Future of Enterprise Messaging: SMS, RCS, and Chat Bots

    By Pamela Clark-Dickson

    In this paper, we analyze the results of the Enterprise Messaging Survey 2017, placing the findings in the context of the rapidly evolving business-to-consumer communications market.

  • Consumer & Entertainment Services, Service Provider Technolo...

    FAANG to sink its teeth deeper into TV in 2018

    By Rob Gallagher 14 Dec 2017

    Few trends will be bigger in 2018 than the transformation of TV and video by OTT technology and services. Here we present five Ovum predictions related to the most influential players: Facebook, Amazon, Apple, Google, and Netflix – or FAANG, for short.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now