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Introduction

Google is the leading investor in network infrastructure among Internet content providers (ICPs), with 2014 capex of just under $11bn.

Highlights

  • With over 53,000 employees and annual revenues of $66bn, Google is a large company, one of the biggest worldwide based on market cap. Its revenue growth is in the neighborhood of 20% per year. Google competes with many different parts of the tech industry food chain.
  • To sustain its growth, Google has pursued a largely do-it-yourself network strategy. Google is one ICP which clearly sees its network as a differentiator. It has built an enormous cloud of data centers tied together with fiber and a CDN at the edge.
  • In addition to Google Fiber and Project Fi (the MVNO), Google is also now pushing into the cloud services market. This brings it head to head against more established cloud players like Amazon and IBM, as well as CSPs.

Features and Benefits

  • Assesses network strategy of the Internet sector's largest provider, Google.
  • Understand where Google is building its own network facilities and why.
  • Learn how Google is positioning its Andromeda platform for cloud services.
  • Explains the role of content in Google's overall business.

Key questions answered

  • How has Google built out the network infrastructure behind its products and services?
  • What was Google's role in the early development of SDN?
  • Where does Google procure its technology (hardware and software)?
  • How has Google used M&A and investments to flesh out its business strategy?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Evaluation

  • Introduction
  • Business model and financials
  • Competition
  • M&A, start-ups, and partnerships
  • Technology
  • Networks

Company outlook

  • Google Cloud Platform
  • Project Fi

Appendix

  • Network and Technology Profile methodology
  • Further reading
  • Author

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