skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This research provides cellular and Wi-Fi network usage data and insights for 4G LTE and 3G smartphone and tablet users in 15 top LTE markets and globally.


  • The transition from 3G to 4G is driving huge increases in cellular data consumption. Android 4G smartphone users consumed an average of 2.4GB of cellular data in December 2014, more than double the 1.1GB used by those with Android 3G smartphones.
  • Smartphone and tablet users globally passed the landmark of 10GB of data consumption per user in December 2014. This includes Wi-Fi and cellular usage, and is up 51% from 6.9GB per user in January 2014.
  • Many smartphone users globally are buying larger monthly data plans than they need, which has led some carriers to launch "data rollover" features in a bid to gain market share.

Features and Benefits

  • Details how the transition from 3G to 4G LTE smartphones and tablets is driving huge increases in cellular data consumption.
  • Highlights the strategic importance of Wi-Fi as the dominant bearer of data traffic on smartphones and tablets.
  • Learn how the majority of smartphone users globally are using less than half of their monthly data plan, and how some carriers are addressing this to gain market share.

Key questions answered

  • What is the status of 4G LTE smartphone and tablet data consumption in 15 of the top LTE markets and globally?
  • How does the transition from 3G to 4G LTE smartphones and tablets impact monthly data consumption?
  • How does the distribution of users across data plan sizes change with the transition from 3G to 4G LTE?
  • How does Wi-Fi usage on smartphones and tablets compare to cellular usage, and how doe usage change with the migration from 3G to 4G LTE devices?

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now