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UC&C solutions and services are highly adaptable in terms of what they deliver and how they are deployed. The result is a dynamic market in which providers’ fortunes variously rise and fall with their ability to deliver the most compelling solutions to the broadest set of buyers.


  • This report highlights some of the key trends that will shape the UC&C market in 2018, zeroing in specifically on digitalization, mobility, and the cloud.

Features and Benefits

  • Describes some of the top business and technology trends that will impact the market for UC services in 2018.
  • Explains how digitalization, mobility, and cloud are impacting the delivery and adoption of UC services.

Key questions answered

  • What are the most important trends that will impact UC services in 2018?
  • How should providers evolve their UC services to best meet the needs of their enterprise and SME customers?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for service providers
  • Recommendations for vendors

Cloud communications on the rise

  • Hybrid UC strikes a compromise between premises and hosted
  • CPaaS provides greater context to communications

Mobile first takes center stage

  • Many meanings of "mobile first"
  • Rise of mobile PBX services

UC&C helps drive new ways of working

  • Increasing productivity in the digital workforce
  • Reducing reliance on email via persistent messaging

Emerging technologies set to transform UC&C

  • UC&C's alphabet soup spiced up with AI, AR, VR, and IoT


  • Methodology
  • Further reading
  • Author

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