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This case study discusses how Telekom Malaysia (TM) addresses the needs of small businesses, examining various market strategies and concluding with a SWOT analysis on its current positioning.


  • TM dominates the SME market but wishes to enhance SMEs in Malaysia through ICT and digital transformation to help them expand beyond borders.

Features and Benefits

  • Assesses TM's positioning, marketing, pricing, and technology strategy.
  • Identifies key performances and solution offerings of TM.

Key questions answered

  • How is Telekom Malaysia addressing Malaysian SMEs?
  • What are TM's strategic segmentation and integrated bundles that cater to the needs of SMEs?

Table of contents


  • Introduction
  • Download 1: SME Case Study: Telekom Malaysia

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