skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

This case study discusses how Telekom Malaysia (TM) addresses the needs of small businesses, examining various market strategies and concluding with a SWOT analysis on its current positioning.

Highlights

  • TM dominates the SME market but wishes to enhance SMEs in Malaysia through ICT and digital transformation to help them expand beyond borders.

Features and Benefits

  • Assesses TM's positioning, marketing, pricing, and technology strategy.
  • Identifies key performances and solution offerings of TM.

Key questions answered

  • How is Telekom Malaysia addressing Malaysian SMEs?
  • What are TM's strategic segmentation and integrated bundles that cater to the needs of SMEs?

Table of contents

Summary

  • Introduction
  • Download 1: SME Case Study: Telekom Malaysia

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now