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Introduction

Telstra has partnered with McDonald's to supercharge free customer Wi-Fi at more than 850 locations in Australia, enabling McDonald's to further innovate its in-restaurant engagement with customers.

Highlights

  • While the longer-term value of free public Wi-Fi is unclear, it is still a solid investment for retail and other businesses hosting the public.

Features and Benefits

  • Learn how McDonald's is enhancing in-restaurant engagement with customers through a partnership with Telstra.
  • Assesses the benefits of free public Wi-Fi for retailers and other businesses hosting the public.

Key questions answered

  • Free Wi-Fi is becoming increasingly ubiquitous, but does it stack up as an investment?
  • What opportunities are presented by technologies such as AR and VR?

Table of contents

Ovum view

  • Summary
  • The economics of free Wi-Fi
  • Why speed matters
  • Into the future

Appendix

  • Further reading
  • Author

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