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Introduction

From the internet to the cloud, Equinix has ridden successive waves of interconnectivity. Its particular flavour of hybrid cloud “at the edge” offers flexibility, but Equinix will need to develop its partner ecosystem to help sell it.

Highlights

  • Equinix's Cloud Exchange has been hugely successful, but it needs enterprises to buy into its flavor of hybrid cloud to generate higher-value growth than it currently derives from service providers.

Features and Benefits

  • Understand Equinix’s unique selling points and attributes.
  • Understand Equinix’s challenges and why it needs to continue to grow its enterprise customer base.

Key questions answered

  • What is Equinix's value proposition for enterprise customers?
  • Why does Equinix need to grow its enterprise customer base?

Table of contents

Ovum view

  • Summary
  • Equinix now does for cloud service providers what it has done for network carriers for many a year
  • Equinix needs a more overt partner model to take its flavor of hybrid cloud direct to the enterprise
  • Equinix is riding the cloud wave via service providers, but enterprises offer the better experience

Appendix

  • Further reading
  • Author

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