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Workspace transformation has been characterized by the trend of an increasing proportion of mobile and virtual workers. Enterprises are strategically focusing on investments that can strengthen and enable their mobile workforces to be more productive by arming them with collaborative tools and access to key enterprise applications. IBM believes its role in workspace transformation will be cognitive-led, with its flagship product Watson at the centerpiece of its service offering.


  • IBM believes the future of collaboration is cognitive and is placing all its bets on Watson.
  • Workplace transformation has been on the agenda for many CIOs. Organizations continue to invest heavily in enabling their workforce with the right tools, enforcing security, and managing a whole array of workspace technologies.
  • The competitive landscape is a crowded one with little sustainable differentiation.

Features and Benefits

  • Evaluates the importance of cognitive technology in collaboration.
  • Analyzes IBM's chances of success in collaboration.

Key questions answered

  • What are the drivers of growth in workspace collaboration in the next few years?
  • What will the challenges be for IBM in addressing the needs of the collaboration market?

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