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Introduction

We were recently able to ask some Amazon Web Services network partners about partnering with AWS to sell cloud services. The answers provide insight into channel strategy, cloud services, and telcos' options with AWS.

Highlights

  • AWS may be handing back as much as a third of its margin on channel sales, but in the context of commodity IT margins this still doesn't leave much for the channel partner.

Features and Benefits

  • Assesses AWS's channel partner strategy.
  • Compares its pricing and partner offering with benchmarks.

Key questions answered

  • What are the terms AWS offers its channel partners?
  • What are lessons for CSPs' channel strategy?

Table of contents

Ovum view

  • Summary
  • "Just sign up on the website" works until it doesn't
  • Channel partners are the next step in the world domination plan
  • Conclusion: You have to live with the gorilla

Appendix

  • Further reading
  • Author

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