skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Ovum view

Summary

One of the biggest challenges that CIOs face globally is managing information in an environment that is increasingly data driven. Organizations need to seize and exploit large quantities of data to give themselves a competitive advantage. This challenge has led to the rise of big data and cognitive technologies, a trend that has been accelerated by the shortage of related talent in the industry. IBM was one of the earliest vendors to recognize this potential and has placed cognitive intelligence at the heart of its overall corporate strategy.

At Connect 2016, IBM built on its social business momentum with cognitive intelligence enhancements to its solutions. Social business is increasingly about harnessing both internal and external social and collaborative interaction. Cognitive promises to turn these interactions and information into deep insights that are both actionable and relevant. IBM recently declared that “this is a dawn of a new era, a cognitive era,” signaling its bold ambition in this area. Ovum believes the vendor’s approach is strategically sound given the deep interest across enterprises. It is also encouraging to see IBM integrating its cognitive capabilities across its services portfolio, including social collaboration, which will give it a distinct competitive advantage.

Enhancing Verse and Connections with cognitive intelligence

Enterprises do not generally view investment in social business platforms as a top technology priority. However, productivity and operational efficiency challenges have compelled enterprises to invest in tools that enable their employees to work more effectively. IBM’s Verse and Connection platforms were designed to drive stronger and more intelligent (social) collaboration for employees internally and with external providers and even customers. At Connect 2016 IBM announced several enhancements to its existing platforms, with cognitive front and center. Cognitive technologies in general allow the contextualization of mass amounts of data and identify in real time the “next best action.” They can be applied potently in a variety of ways beyond social collaboration.

Ovum believes that this is a major differentiator in the marketplace. Some of the updated Connections features leverage cognitive to allow users to organize their calendars better. For example, they can prioritize meetings based on importance, create specialized communities based on role functions, and organize meetings with the relevant people based on subject matter. These new features are designed to intelligently and proactively suggest the next best action for employees in a highly personalized manner. Ovum believes that they could transform not only social collaboration but the entire digital experience. IBM’s ability to integrate these features into its social collaboration platforms sets it apart from its competitors.

IBM is also leveraging its strength in adjacent business units with its social collaboration strategy. Most of its social collaboration services have a cloud option, delivered from its SoftLayer data centers around the world. This gives its enterprise customers a choice of on-premise or cloud delivery. Most of its platforms are open and developers are leveraging its robust Bluemix PaaS offering to develop new, richer features for its existing offerings. With enterprises looking for differentiation in a digital world and gravitating toward open innovation, open platforms become a critical building block in the value-creation process. Professional services, which have always been one of IBM’s biggest strengths, are also a critical part of its social collaboration offer, with an increasing proportion of its engagements consulting-led. Most of the recent deployments have a mobile element and IBM is leveraging its broad MobileFirst solution suite as well as its strategic relationship with Apple. Few technologies today are completely siloed or stand-alone. IBM’s extensive capabilities across the entire ICT spectrum also help to differentiate it in the marketplace.

Appendix

Further reading

IBM Cognos Analytics – A bridge across the analytic chasm, IT0014-003094 (Jan 2016)

Author

Adrian Dominic Ho, Principal Analyst, Enterprise Services

adrian.ho@ovum.com

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now