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Introduction

KPN is an experienced cloud service provider and is executing a sophisticated, multi-sided, full-service cloud strategy in a highly competitive market.

Highlights

  • KPN provides cloud solutions to businesses of all sizes, from sole traders through to large enterprises, building its offer around a mix of its own and its partners’ products.

Features and Benefits

  • Assesses how KPN's go-to-market approach has evolved through partnership and acquisition.
  • Examines how KPN addresses cloud opportunities in multiple market segments.

Key questions answered

  • How will KPN partner to build its position as a cloud broker in a relatively small home market?
  • How can KPN gain more incremental margin in a market of many small margins?

Table of contents

Summary

  • In brief
  • Ovum view

Cloud services overview

  • KPN’s business cloud ambitions
  • Business cloud services
  • SoHo and SME services
  • Large enterprise services

Cloud infrastructure

  • Platforms
  • Application partners

Go to market

  • Structure
  • Channel

Ovum’s assessment

  • Sophisticated approach, local focus, and professional services are core strengths
  • Maintaining margin in the face of strong competition is the major challenge

Appendix

  • Methodology
  • Further reading
  • Author

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