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Optus Business has a long and deep ICT heritage and, undaunted by the retreat of other telcos, has pushed forward, strengthening its ICT capabilities in Australia.


  • Optus Business's approach will put it on path to cross swords with IT heavyweights such as IBM, HP, CSC, Fujitsu, and Dimension Data in Australia at the very high end of the market, in at least some areas.

Features and Benefits

  • Outlines Optus's strengths in IT services in Australia.
  • Evaluates ICT market dynamics in Australia.

Key questions answered

  • What are Optus Business's strengths in the Australian market?
  • Where should Optus focus its ICT ambitions?

Table of contents

Ovum view

  • Summary

Optus’s current position

  • Right at the heart of the ICT bandwagon
  • Incubating new ideas and strengthening relationships via ThinkSpace
  • IoT and “smarter cities” strategy takes shape
  • Cloud strategy evolves with industry dynamics
  • Understanding the power of analytics

The way forward

  • Becoming a force in ICT
  • Recommendations for Optus


  • Further reading
  • Author

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