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Introduction

Localytics provides analytics and marketing services for app developers, aiming to segment users and keep them returning to the app.

Highlights

  • Localytics helps give an overview of user behavior through its customers’ apps, while tying the data in to research and purchasing behavior outside the app, across all devices.

Features and Benefits

  • Analyzes Localytics' product offering and business model.
  • Learn what services Localytics provides to its customers.

Key questions answered

  • What services does Localytics provide?
  • What kind of customers does Localytics target?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Evaluation

  • Background
  • Products and services
  • Business model and commercial strategy

Appendix

  • On the Radar
  • Further reading
  • Author

Have any questions? Speak to a Specialist

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You can also contact your named/allocated Client Services Executive using their direct dial.
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