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IndusInd Bank has made video customer service available to all of its customers, as well as to individuals who are considering doing business with the bank in the future.


  • Video banking applications are generally targeted at a small subset of a bank’s overall customer base, most commonly high-net-worth individuals whom the bank is highly motivated to retain.
  • Standing out from the competition through the innovative use of technology was IndusInd’s main motivation in delivering a mobile video banking application.

Features and Benefits

  • Provides an example of how a retail bank has deployed video conferencing solutions.
  • Contrasts the industry dynamics affecting financial services institutions in Asia with those elsewhere in the world.

Key questions answered

  • How are retail banks using video conferencing technology to differentiate their services?
  • How has IndusInd's video banking service been received?

Table of contents


  • Catalyst
  • Ovum view


  • Recommendations for retail banks

Customer case file

  • Background
  • Separate infrastructure for new services
  • Differentiation, not cost savings


  • Methodology
  • Further reading
  • Author

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