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Introduction

IndusInd Bank has made video customer service available to all of its customers, as well as to individuals who are considering doing business with the bank in the future.

Highlights

  • Video banking applications are generally targeted at a small subset of a bank’s overall customer base, most commonly high-net-worth individuals whom the bank is highly motivated to retain.
  • Standing out from the competition through the innovative use of technology was IndusInd’s main motivation in delivering a mobile video banking application.

Features and Benefits

  • Provides an example of how a retail bank has deployed video conferencing solutions.
  • Contrasts the industry dynamics affecting financial services institutions in Asia with those elsewhere in the world.

Key questions answered

  • How are retail banks using video conferencing technology to differentiate their services?
  • How has IndusInd's video banking service been received?

Table of contents

Summary

  • Catalyst
  • Ovum view

Recommendations

  • Recommendations for retail banks

Customer case file

  • Background
  • Separate infrastructure for new services
  • Differentiation, not cost savings

Appendix

  • Methodology
  • Further reading
  • Author

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