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To replace its aging telephony system, TD Williamson, a manufacturing and services company, opted to migrate its users to Microsoft UC. This approach proved more cost effective than modernizing its traditional voice and video equipment.


  • Microsoft Lync has become a viable platform for enterprise communications, providing not only the business-critical telephony capabilities that were once the domain of PBX, but also core video capabilities for both desktops and conference rooms.
  • Alternate Lync end points – in this case Lync Room System from Smart Technologies and a customized system of TD Williamson’s design – are being adopted by enterprises as alternatives to traditional videoconferencing end points.

Features and Benefits

  • Provides an example of an enterprises are replacing its legacy voice systems with Microsoft Skype for Business (Lync).
  • Shows how some enterprises are avoiding large capital investments in expensive videoconferencing.

Key questions answered

  • How are enterprises using Skype for Business (Lync) to replace traditional voice and video infrastructure?
  • How are enterprises using integrating video with specialized collaboration tools such as digital whiteboards?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view


  • How did TD Williamson benefit from this UC service?

Customer case file

  • Background
  • Implementation and results


  • On the Case
  • Further reading
  • Author

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