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Introduction

Until 2014 Telefonica’s cloud strategy was largely federal in nature, with local operating companies developing their own go-to-market strategies, but it has made strenuous efforts to centralize its cloud strategy and service development.

Highlights

  • Telefonica sees its cloud services as part of an overall offer that includes mobility and VPN and that will transform IT delivery for its customers.

Features and Benefits

  • Outlines Telefonica's evolving cloud strategy.
  • Evaluates Telefonica's potential as a cloud partner.

Key questions answered

  • Which countries will Telefonica focus on for SME cloud services rollouts?
  • How is Telefonica's Unica investment affecting how it builds cloud services?

Table of contents

Summary

  • In brief
  • Ovum view

Cloud services overview

  • SME services
  • Large enterprise services

Cloud infrastructure

  • Platforms
  • Application partners

Go to market

  • Structure
  • Channel

Ovum’s assessment

  • Regional reach, UCaaS, and mobility are core strengths
  • Execution, sales team transformation, and partner strategies require continued focus

Appendix

  • Methodology
  • Further reading
  • Author

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