skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

Google has unveiled a new set of devices designed to complement and update its "Made by Google" product range. This research note discusses the market implications and Google's ability to compete with Amazon, Apple, and Samsung.

Highlights

  • Not only was AI present via Google Assistant being embedded on all devices that were announced, but it also showed up in the ability of Google's devices to observe and understand their environment. Google has truly brought "magic" to its devices, from Google Home Max which adapts its audio output based on where it is placed, to Google Clips which automatically captures shots on your behalf by recognizing the faces and expressions of your family, friends, and pets.
  • The design, materials, technology specs, and software execution of the new devices puts Google at the same level as Apple and Samsung, which is a significant achievement in just a year.

Features and Benefits

  • Assesses Google's new positioning in the device market.
  • Analyzes Google's ability to compete with Amazon, Apple, and Samsung.
  • Discusses the role of digital assistant and AI in device purchase intention.

Key questions answered

  • Will Google's new devices sell?
  • What's unique and disruptive in Google's new devices?
  • Will Google beat Apple and Amazon in the smart home?

Table of contents

Ovum view

  • Summary
  • Google Home will sell more than Pixel 2
  • Contextual AI is at the core of Made by Google
  • Google brings first eSIM smartphone to market

Appendix

  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now