skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

In 4Q16, Ovum commissioned a survey to examine the "new digital consumer," surveying consumers in Indonesia, Malaysia, and Thailand. This report examines the trends in device purchasing: operator versus open channel, online versus offline, and new users versus upgraders.

Highlights

  • Despite relatively low purchasing power, most consumers in these countries prioritized buying an up-to-date handset, with 46% of respondents getting a new phone in the past year alone.
  • The strength of operators in the device space varies greatly over these three countries, with over half of Thai respondents getting their devices from operators while in Indonesia under a quarter of people bought their smartphone from their operator.
  • Only 7.8% of respondents purchased their smartphones from online sources across all three countries.

Features and Benefits

  • Analyzes the differences in operator channel market share to create recommendations for improving operator device sales.
  • Profiles online device purchasers to work out if targeted approaches for this niche are necessary.
  • Evaluates the differences between new and replacement smartphone purchasers and how this will affect the overall handset market in the medium term.

Key questions answered

  • How old is the average smartphone currently in use in South East Asia?
  • Are new smartphone users significantly less likely to engage in online services?
  • Do people who buy handsets online have different purchasing priorities compared to those who buy in store?

Table of contents

Summary

  • Introduction
  • Download 1: Digital Consumer Insights 2017: Emerging Asia smartphone analysis

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now