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Since the introduction of Siri and Google Now, tech companies have been deepening their expertise in voice as a user interface, offering hands-free ways to communicate.


  • Amazon's Alexa is the first assistant not to include a visual component, and has enabled a move for AI assistants generally into smart home control and e-commerce.

Features and Benefits

  • Assesses how five notable AI assistants (Alexa, Cortana, Google Assistant, Hound, and Siri) understand and respond to common questions or conversational prompts.
  • Compares the strategy and ecosystem of five notable AI assistants.

Key questions answered

  • What are the keys to success for consumer-facing AI assistants?
  • How do AI assistants respond to common conversational prompts, and what services do they enable?

Table of contents


  • Introduction
  • Download 1: Consumer-facing AI Assistants Benchmark

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