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Introduction

The quest to offset smartphone market saturation will continue to drive consumer tech developments throughout 2017. This report highlights some disruptive trends that Ovum expects to see in 2017.

Highlights

  • The smartphone market slowdown will claim more victims. Unit sales of some established handset makers like HTC and Sony have experienced double-digit declines in 2015 and 2016.
  • Apple’s new iPhone revamp in 2017 will be disruptive. It is highly anticipated that Apple will unveil a major design revamp across its product line. This also comes at a time when Apple will be forced to make some sort of move into VR.
  • Consumer-facing AI agents will drive new devices adoption. The combination of large amounts of consumer data with powerful machine learning algorithms saw the emergence of a new breed of digital assistance services (e.g. Amazon's Alexa, Google Assistant), which will become key purchase drivers for 2017’s product lineups.

Features and Benefits

  • Helps prepare for major tech disruptions in 2017
  • Provides insights into smartphone, VR, AI, and fashion tech segments
  • Identifies some potential winners and losers for 2017

Key questions answered

  • What new technology will impact the TMT market in 2017?
  • What can be expected from Apple in 2017?
  • Where will new growth come from in the devices market?

Table of contents

Summary

  • In brief
  • Ovum view
  • Key messages
  • Recommendations

The smartphone market slowdown will claim more victims

  • HTC and Sony will stop selling smartphones globally in 2017
  • Apple will launch iPhone VR but no dedicated headsets

Consumer-facing AI agents will drive new devices adoption

  • Data in: sensory-based input data will grow exponentially
  • Data out: Amazon, Google, and Facebook to dominate digital assistance

Geek to chic: fashion tech experiments will flourish

  • Hardware commoditization will lead to more branded products
  • Fashion tech offers tremendous opportunities

Appendix

  • Further reading
  • Author

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