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This forecast projects tablet volume sales and installed base by operating system and access technology for nine regions and 19 key countries. We define a tablet as a mobile computing device with a screen size of 7 to 13 inches that uses touchscreen technology as its primary input method.


  • Apple's iPad is expected to fall to under 17% global market share by 2021.
  • 40% of tablets sold will be 4G capable by 2018, but that share will not increase further.

Features and Benefits

  • Forecasts tablet sales split by several key segments, including OS and technology in 19 key countries and across all regions.
  • Forecasts the installed base of tablets in 19 key countries and across all regions.

Key questions answered

  • Will the tablet market recover its momentum?
  • Will Microsoft finally make a breakthrough in the tablet market?

Table of contents


  • Introduction
  • Download 1: Tablet Forecast: Sales and Installed Base by OS, 2016–21

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