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This presentation provides a comprehensive view of Fitbit’s current revenue streams and potential revenue streams in the near future.


  • In 1H16, Fitbit sold 2.28 million more devices than in 1H15. This 28% YoY growth proved the success of 1Q16 models such as the Alta and the Blaze fitness smart watch, showing the potential for Fitbit to cut into competitors’ share of the market for smart watches.
  • Fitbit has launched initiatives within the “corporate wellness” space, providing tailored programs and partnering with providers such as Virgin Pulse and Vitality to increase employee productivity and retention and lower health care costs.
  • Fitbit is lagging behind competitors in the NFC payment arena. However, it acquired wearable payment technology from Coin in 2017, providing the platform for technology adoption.

Features and Benefits

  • Analyzes Fitbit's current and future revenue streams.
  • Assesses Fitbit's positioning within the wearables industry in terms of ecosystem, impact, innovation, business model, and user experience.
  • Evaluates Fitbit's business model by breaking down different product features and relevant consumer segments.

Key questions answered

  • What does Fitbit need to invest in to maintain market leadership in the next five years?
  • What are Fitbit's strategic goals for the next five years?

Table of contents


  • Introduction
  • Download 1: The Future of Fitbit: Finding Revenue Streams Outside of Hardware

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