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With the number of units sold steadily increasing – 130 million units are projected to be sold in 2016 – it is important for vendors and their partners to understand the pricing trends in the wearables market that have occurred over the past few quarters.


  • Despite the decline of average prices within the wearables market as a whole, the smart watch vertical has seen a 26.5% increase in average list prices from 3Q13 to 2Q16 due in part to the introduction of Apple, Samsung, and brand name (e.g. Fossil) watches. This has helped offset the downward trend in overall wearable pricing from mid-2015 onward.

Features and Benefits

  • Analyzes declines in average wearable prices since 3Q13, comparing different price, production, and company segments.
  • Evaluates performance of smart watch and activity band verticals, identifying factors leading to price and production increases.

Key questions answered

  • What are the drivers depressing and plateauing the aggregate average wearable market prices?
  • How will smart watches and activity bands compare in the near future?
  • What are the device and company breakdowns within the different price segments?

Table of contents

Ovum view

  • Summary
  • Wearable technology is still young, but initial stumbles have made the industry a buyer's market
  • Smart watches see opposite trend with an average price increase cementing them as niche products
  • Start-ups bring innovation and diversity at low price points, smartphone vendors focus on high-end watches and VR


  • Further reading
  • Author

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