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Introduction

Belkin’s activities in the smart home are based primarily around the WeMo line of connected devices, which includes connected light switches and power outlets.

Highlights

  • Belkin mainly targets a wider audience of smart home adopters, by selling a simpler product line based around power outlets that allow non-connected devices to be controlled from a smartphone or tablet.

Features and Benefits

  • Analyzes Belkin's smart-home strategy, both on the consumer-electronics side and the app & analytics side.
  • Compare Belkin's smart-home strategy with other OEM or software players.

Key questions answered

  • How does Belkin's smart-home strategy compare to that of better known rivals like Apple or Samsung?
  • How has Belkin used analytics to iterate its product strategy and product line?

Table of contents

Summary

  • Introduction
  • Download 1: Smart Home: Belkin simplifies its approach to bring smart homes to the masses

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