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With wearables hardware margins declining, this report examines how manufacturers can diversify to secure their futures. These options are analyzed against not just the opportunity, but the existing market, as well what strengths and weaknesses most manufacturers will bring with them.


  • Under Armor's $150m purchase of MapMyFitness shows the importance Under Armor is putting on expanding into digital services.
  • Wearables data is already being used in health insurance by disruptive players.

Features and Benefits

  • Identifies the three most likely opportunities for wearables manufacturers to expand their business beyond hardware.
  • Analyses the strengths and weaknesses of each of these opportunities.
  • Evaluates what a wearables manufacturer can bring to these markets to disrupt them.

Key questions answered

  • What potential markets could wearable devices makers expand into?
  • Who are the key players in these markets?
  • Should manufacturers compete, acquire, or partner with these companies?

Table of contents


  • Introduction
  • Download 1: Wearable Market Economics Beyond Hardware

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