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Heading into the winter shopping season, many companies unveiled new products that also give us a view into the long-term strategies that manufacturers are working towards.


  • The recall of the Samsung Note 7 will open the door for the iPhone 7 to secure Apple's grip on the high-end smartphone market.
  • Sony's handsets are lacking inspiration, but its concept projector offers some hope the company can produce interesting products.
  • Smart headphones emerged as a device category at IFA 2016.

Features and Benefits

  • Analyzes the impact of several of the key product launches for the 2016 holiday period.
  • Evaluates the strategy behind these product launches and where the companies behind them should be going over the next few years.

Key questions answered

  • What is the impact of Google abandoning modular smartphones?
  • Why is Skagen producing a hybrid smart watch design?
  • Can Qualcomm's VR reference design reshape the virtual reality market?

Table of contents


  • Introduction
  • Download 1: Devices Review 4Q16: Wearables, Drones, and Exploding Phones

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