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Wearables, VR, 360-degree cameras, and robots have been launched by smartphone manufacturers in an attempt to offset smartphone market saturation. This report discusses the opportunities that the new devices present for vendors, operators, and content providers.


  • The combined sales of tablets, portable hotspots, wearables, VR headsets, 360-degree cameras, smart TV devices, and smart home devices will reach 1.4 billion in 2020.
  • The evolution of the market will segment in two key areas: home and personal. Providing unified converged experiences between both personal and home devices will unlock many opportunities.
  • Samsung's early lead in the IoST space is already paying off. Smartphones sales have returned to healthy growth, although Apple is struggling to keep an innovative front and is seeing plateauing iPhone sales.

Features and Benefits

  • Lists and sizes opportunities for vendors and digital service providers.
  • Analyzes consumer purchase intentions for wearables, VR, and drones.
  • Compares the market positioning of Samsung, LG, Sony, Apple, and HTC.

Key questions answered

  • Which new device segments will see mass adoption?
  • Who will be the winners and losers of the consumer IoT device market?
  • How will new device segments affect digital service providers?

Table of contents


  • Introduction
  • Download 1: The Internet of Smartphone Things: Wearables, VR, 360-Degree Cameras, Robots, and Drones


  • Further reading
  • Author

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