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Introduction

Over the past 18 months, Google has continued to develop Android TV. It has expanded its range of set-top boxes (STBs) and smart TVs and has entered growing markets in Western Europe as well as Eastern and South-Eastern Asia.

Highlights

  • New devices see Android TV moving into a number of regions in which the installed bases of both connected STBs and smart TVs are forecast to grow significantly over the next five years.

Features and Benefits

  • Assesses Android TV's hardware and software developments over the past 18 months.
  • Analyzes Android TV's move into new markets.

Key questions answered

  • Has Google launched any new Android TV devices and in which markets?
  • What measures has Google put in place to ensure users' continued product use?

Table of contents

Ovum view

  • Summary
  • Google increases collaboration with device manufacturers
  • App developers provide new content while Google announces new features
  • Android TV expected to increase market share
  • Collaboration will be crucial to Android TV's future

Appendix

  • Further reading
  • Author

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