skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Over the past 18 months, Google has continued to develop Android TV. It has expanded its range of set-top boxes (STBs) and smart TVs and has entered growing markets in Western Europe as well as Eastern and South-Eastern Asia.


  • New devices see Android TV moving into a number of regions in which the installed bases of both connected STBs and smart TVs are forecast to grow significantly over the next five years.

Features and Benefits

  • Assesses Android TV's hardware and software developments over the past 18 months.
  • Analyzes Android TV's move into new markets.

Key questions answered

  • Has Google launched any new Android TV devices and in which markets?
  • What measures has Google put in place to ensure users' continued product use?

Table of contents

Ovum view

  • Summary
  • Google increases collaboration with device manufacturers
  • App developers provide new content while Google announces new features
  • Android TV expected to increase market share
  • Collaboration will be crucial to Android TV's future


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now