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Introduction

The acquisition of Withings will help Nokia to get back to the consumer market. The market is transforming toward more specialized and sophisticated services, such as digital healthcare, and will not be the same as Nokia used to know.

Highlights

  • Nokia strives to diversify its business with a viable IoT strategy and digital health is Nokia’s ambition in the IoT market.
  • The Withings brand should be either replaced or incorporated into Nokia's branding.

Features and Benefits

  • Analyses the future strategy of Nokia in the IoT market after the acquisition of Withings.
  • Provides strategic insight as to how Nokia should become competitive in the future digital health market.

Key questions answered

  • What goals will Nokia pursue with the acquisition of Whitings?
  • Why does Nokia choose digital health as key service for its IoT strategy?
  • What does Nokia need to do to become competitive in the IoT market?

Table of contents

Ovum view

  • Summary
  • Nokia strives to diversify its business with a viable IoT strategy
  • Digital health is Nokia's ambition in the IoT market
  • The Withings brand should be either replaced or incorporated into Nokia's branding

Appendix

  • Further reading
  • Author

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