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A detailed analysis of global 4K UHD developments and prospects.


  • Ovum estimates that in 2015 global sales of 4K UHD TVs reached 22.4 million units, an increase of 90% over the previous year. At the same time, 4K UHD TV sales exceeded 10% of total TV sales globally.
  • China continues to dominate the market with nearly two-thirds of global 4K UHD TV sales. Sales of 4K UHD TVs reached a share of almost 35% of China’s total TV sales in 2015.
  • It will take several years before the majority of TV households will be 4K UHD ready. 4K UHD penetration is set to increase from just 2.5% in 2015 to 25.5% of global TV households in 2020.

Features and Benefits

  • A detailed analysis of the 4K UHD ecosystem and market players.
  • Global and regional forecasts of sales, penetration, and other key metrics.
  • Key recommendations for major market players, including TV set manufacturers, set-top box manufacturers, pay-TV operators, and content producers.

Key questions answered

  • What is the forecast for 4K UHD TV sales and household penetration to 2020?
  • What are the drivers and inhibitors for 4K UHD adoption?
  • What are the differences between major regional markets?

Table of contents


  • Key findings
  • Recommendations
  • Download 1: 4K UHD Technology: Go-to-Market Strategies and Future Outlook

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