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The last few weeks has seen the launch of Fossil and TAG Heuer smart watches, the first advanced wearable products to embed Intel chipset technology. These products showcase Intel’s wearables ecosystem but do not establish a solid base for it.


  • Intel’s expansion into the wearables market will not be easy due to strong and established competition. On the chipset technology level, Intel is facing strong pressure from its major competitor, ARM.
  • On the design and assembly level, Intel is facing Qualcomm with its ARM-licensed Snapdragon-400 processors. Snapdragon dominates the smartwatch segment and can be found in almost any watch that runs Android Wear and Tizen Wear operating systems.

Features and Benefits

  • Discusses Intel’s partnership strategy.
  • Assesses the competition Intel faces in the wearables market.

Key questions answered

  • How well is Intel targeting the wearables market?
  • What are the benefits of partnerships with fashion accessory manufacturers and their brands?

Table of contents

Ovum view

  • Summary
  • Why Intel needs a clear strategy in the wearables market
  • Intel wearables are yet to use Intel chipsets
  • Intel leverages fashion brands to seize wearables opportunity
  • Intel’s competitive outlook


  • Further reading
  • Author

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