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This short PowerPoint report presents the results of Ovum's latest smart TV forecasts by OS. It also provides a SWOT analysis for the top four smart TV OS providers: Google, LG, Roku, and Samsung.


  • Based on current OS selection assumptions, we expect Google to grow its Android TV market share to 35% of smart TV sales in 2019, equivalent to 56.7 million devices.
  • Other connected TV devices such as media streamers, set-top boxes, and games consoles will influence the market share of TV OSs.
  • Local content sourcing and device distribution will drive the demand for proprietary and curated OSs such as Roku OS.

Features and Benefits

  • Provides unit sales market share for each smart TV OS
  • Evaluates and compares the strengths and weaknesses of the top four smart TV OSs

Key questions answered

  • Will the smart TV market remain fragmented?
  • What are Google's end goals with Android TV?
  • Which smart TV platforms should media companies and developers select?

Table of contents


  • Introduction
  • Download 1: Smart TV Operating Systems: Winners and Losers, 2012–19


  • Further reading
  • Author

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