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Introduction

With mobile phone penetration at or above 100% in many markets worldwide, growth in the mobile industry relies now more than ever on existing subscribers upgrading to new devices and technologies and using new applications and services.

Highlights

  • 4G LTE has become the fastest-growing mobile technology in history.

Features and Benefits

  • Examines how much wireless data customers are using, and how that varies over time and by country.
  • Identify winning strategies for 4G alongside Wi-Fi.

Key questions answered

  • How should operators balance their 4G and LTE network strategies?
  • How can operators encourage customers to use their full data allowance each month?

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