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With mobile phone penetration at or above 100% in many markets worldwide, growth in the mobile industry relies now more than ever on existing subscribers upgrading to new devices and technologies and using new applications and services.


  • 4G LTE has become the fastest-growing mobile technology in history.

Features and Benefits

  • Examines how much wireless data customers are using, and how that varies over time and by country.
  • Identify winning strategies for 4G alongside Wi-Fi.

Key questions answered

  • How should operators balance their 4G and LTE network strategies?
  • How can operators encourage customers to use their full data allowance each month?

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Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

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